WINDSOR, Colo. – High Country Beverage, Colorado’s premier distributor for some of America’s most-loved beverages, has signed a deal with Future Legends Complex to become the complex’s principal alcoholic beverage provider through 2023.
“We are excited to work with High Country Beverage to add to the overall beverage experience complex-wide,” said Jeff Katofsky, chief executive officer of Future Legends Complex. “The community we are in has a rich history of both local breweries and well-known brands, and to be able to partner with HCB to bring that to our events is pertinent.”
“We are excited to work with the team at Future Legends” said Shane Redman, marketing manager at High Country Beverage. “We believe this will be a great long-term partnership for our brands as well as a great venue for the local community in Northern Colorado to enjoy year-round.”
New Belgium, Coors Light, Modelo, and White Claw will all be available at TicketSmarter Stadium and inside the indoor sports dome’s restaurant, giving sports fans on site for Northern Colorado Hailstorm FC matches, Northern Colorado Owlz games, and tournaments, a range of options from which to choose.
New Belgium will be particularly prominent at the Future Legends Complex on Hailstorm FC game days, as the Fort Collins-based brewery’s Voodoo Ranger IPA line is the team’s kit sponsor.
Future Legends Complex will be the premier destination for sports and events in Northern Colorado. The 118-acre complex will feature the 6,500-seat TicketSmarter Stadium, a secondary stadium with 2,500-seat capacity, multiple baseball diamonds and multi-purpose fields, an indoor sports arena, an e-sports arena, Hilton Garden Inn and Hampton by Hilton hotels, and multiple restaurants retail locations; and will host guests for major sports tournaments, events, leagues, and more.